Promote Your Blog Via Syndication Services

One way to increase your blog's exposure is via syndication services that will make your posts available to other websites to republish. If a high-profile website decides to feature your content, you'll get a prominent byline with a link back to your blog, which can potentially generate significant amounts of traffic and increase your online readership.

The best-known blog syndication service is probably BlogBurst, which boasts such notable publishers as USA Today, Gannett, Reuters, and The Houston Chronicle among its clients. By joining BlogBurst, you'll agree to make your blog's content freely available for these publishers to include on their websites, in return for that byline and link back to your blog. If your blog joins the ranks of BlogBurst's top performers, you'll be eligible for their cash rewards program as well, with payouts ranging from $50 to $1500 for the most widely syndicated blogs.

Another syndication service worth considering is Feedzilla, which operates on a slightly different model from BlogBurst. For syndication fees ranging from $9.95/month to $199.95/month, publishers can pay to receive access to Feedzilla's content "widgets". They can then install these widgets on their sites to display news feeds from up to 150 content providers. Like BlogBurst, Feedzilla enables bloggers to tap into a network of major publishers to increase their visibility. Publishers currently using Feedzilla to display blog and news feeds on their sites include BBC, About.com, The Sun, Reuters, and News Corporation. By joining Feedzilla you also get a chance to earn a share of revenues from advertising they display in those content widgets - in addition to any you earn from the extra traffic they send your way.

The third and final syndication service I'll cover today is Moreover's Webfeed Wizard. Like Feedzilla, the Wizard is an interface for publishers to add feeds of the latest blog content to their own sites. The benefit to the blogger, as with the other syndication services, is increased visibility and traffic back to their blog from links embedded in the syndicated content. Moreover offers a couple other services for bloggers worth checking out as well: their Custom Content Aggregation Services and XML Conversion Services, both featured on the same page.

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